Dual Current Advisory
COMMERCIAL STRATEGY. Media. Partnership.
GROWTH STARTS WITH ALIGNMENT.
Services
Dual Current Advisory helps organizations — across sports, live events, media distribution, and mission-driven business — unlock growth by aligning commercial strategy, partnerships, operations, and stakeholder engagement.
Partnership Audit
Uncovering the overlooked audiences, ancillary interests, and partnership opportunities across live events, teams, and venues that propel commercial growth and community advocacy.
Distribution Leverage
Applying 20+ years of network programming insight and market intelligence to assess leverage and sharpen programming distribution strategy.
Market Activation
Converting strategic priorities into market action, visibility, advocacy, and economic impact.
SUSANNA KILBY
Principal
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30-minute Session
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