Advocacy. Strategy. Impact.

Who We Are

With 25 years of multi-industry experience, Dual Current Advisory helps organizations — across sports, live events, media distribution, and mission-driven businesses - turn complex commercial and stakeholder environments into sustainable growth — reducing organizational friction, surfacing overlooked commercial opportunities, and building the partnerships and systems that turn strategy into results.

We Can Help You:

  • Discover untapped partnership revenue in the audiences, spaces, and moments you already own

  • Grow commercial revenue through stronger, better-aligned partnerships

  • Navigate complex stakeholder and distribution relationships with confidence

  • Turn strategy into execution — without adding organizational overhead

Susanna Kilby

PRINCIPAL

Susanna Kilby is an executive advisor and commercial strategist with 25+ years helping media companies, sports organizations, live events, and mission-driven nonprofits accelerate growth through strategic partnerships, market positioning, and cross-functional execution.

Her career spans leadership roles across Comcast, Cox Media, The Golf Channel, FOX, Sinclair Broadcast Group, and Regional Sports Networks from Fox Sports to FanDuel — advancing affiliate distribution strategies, negotiating complex commercial agreements, and managing executive relationships across operators, leagues, teams, and strategic partners nationwide.

She later applied that same discipline to nonprofit leadership, helping transform the Phoenix Film Foundation through expanded corporate sponsorship, strengthened governance, and elevated visibility across Arizona's business community — and spent more than a decade on the Board of the Southwest Cable Communications Association (SWCCA), advancing regional telecommunications policy and legislative advocacy alongside executives and legislators across AZ, NM, and NV.

Her view of live events comes from the inside. From leading business development for the Phoenix Film Foundation, to working alongside the partnership teams of regional sports networks and their NBA, WNBA, MLB, and NHL partners, she has spent two decades at the intersection of commercial partnerships and the live fan experience. Her time at Cox Media gave her insight on partner fit and the role of ad sales, and she translated that expertise to become a lead voice on advertising activation, integration, and revenue potential. Her work in distribution negotiations sharpened her eye for lucrative partner categories and those most valuable to share. Hosting top-tier clients at live events and sports venues nationwide gave her a close look at how differently each organization maximizes its partners and what is missing: new sponsor categories, underused space, community and nonprofit tie-ins, and more value from the partners already in the building. That perspective is the foundation of Dual Current’s Partnership Audit.

Today, through Dual Current Advisory, she helps organizations align commercial strategy, partnerships, and executive leadership to accelerate sustainable growth.

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